More margin from the business you already have
I take every order down to the point of sale: margin at production, at dispatch and at sale. So you can see which customers, products and jobs really pay.
I do this using Measures, my own software, and time on your shop floor.
Unhide the margin.
Half an hour on a call, then a free half-day data check. You keep what I find.
Ro Ballard · Margin specialist · for manufacturers and food businesses
What it's done so far
Project Darby · Midlands manufacturer
2022/23 to 2025/26, client-reported, after 600 lines were costed.
Project Darby · Midlands manufacturer
Against a delivery cost they were already paying.
Project Elgar · biscuit maker
Gift lines made 8 points more margin at production (MAP) than the rest.
How every product is built, layer by layer, then what the report shows you across the four types of margin.
2 minutes · demo report, dummy dataThe margin report in 2 minutes
Every order taken down to the point of sale, every customer and product on one page, and the wins shown as ranges you can act on.
Want to see it on your own numbers? Book a chat and I'll walk you through the full demo, then do a free half-day data check.
I show you where the margin came from, and what to change next
Margin hides in four places in every business.
- 01
capture the value
Everything you can do with the customers you already have.
Sell them more · sell it for more · sell it differently - 02
win better work
Where to grow, profitably.
Is one customer too big? · score every market · map the best one - 03
cut the waste
Inside the business, every cost counted.
Staff time and set-ups · packing, dispatch and office · stock and samples - 04
buy for less
Every penny you spend buying, checked.
Vital ingredients · top spend and suppliers · prices over time
Four places margin hides in every business.
20 secondsSalami looked like 80% margin. Biltong made more.
On paper, salami was our star. Then we counted everything it took to get it onto a shop shelf.
Salami started at 80% margin after ingredients and packaging, biltong at 55%. Then we counted what eats into it.
48 seconds · an illustration, not exact figuresMargin alone wasn't the answer. It took the sales, the margin and the production process together, and that's how I look at every business now.
Ro’s knowledge and passion for margin enhancement has totally changed not only our financial performance but our cultural engagement around margin.
Managing Director, Midlands manufacturer
Fancy a chat about your margin?
Half an hour on a call. Tell me about your business, test me as hard as you like, and I'll tell you where I'd look first.