Measures

How Measures works

One process, supported by my own software.

Measures is my own margin process. I designed it after running my own food factory, and built my own software to support it. It starts from your accounting package and is agreed back to your sales-ledger totals.

It isn't me and a spreadsheet. And you deal with me, the person doing the work, from the first chat to the handover.

Ro leaning in at a taping machine on a factory floor
See it working

The margin report in 2 minutes

How every product is built, layer by layer, then what the report shows you, on Churchdale, our demo company.

The margin report in 2 minutes

Every product built from how it is really made, then the four types of margin.

2 minutes · demo report, dummy data
How it works

Six steps, the same for every client

  1. 1

    Check the data

    A free half-day look at what you've got: your accounting package, spreadsheets, recipes and stock.

  2. 2

    Clean and link it

    Sales, recipes, stock, payroll and customers joined up in my software. Every figure traces back to an invoice.

  3. 3

    Cost every line

    On site with a stopwatch, scales and a notebook, for the costs nobody writes down. Then every product, customer and job costed.

  4. 4

    Tie it to your accounts

    Agreed back to your sales-ledger totals, with any differences listed, so your accountant can follow every number.

  5. 5

    Find the margin, together

    My software uses AI to sift the data across the four types of margin. Each idea gets a low-to-high range and its assumptions. You know your people, so we choose where to start together.

  6. 6

    Keep it live

    A clickable dashboard your team keeps using after I hand over.

Where the money goes

Every £100 of sales, slice by slice

Each cost takes its slice, down to margin at production, at dispatch and at sale.

Where every £100 of sales goes

Example figures.

37 seconds · example figures
The margin staircase

Down to the point of sale

Every margin figure in Measures names its level. I quote margin at production first, with margin at sale beside it, so you see both the recipe and what the order really leaves you.

Margin at productionMAP
What's left after making it: sales less ingredients, packaging, staff time in the recipe and kit
Margin at dispatchMAD
After delivering it: less dispatch and the office
Margin at saleMAS
After selling it: less the sales team
Then overhead
Rent, energy and the rest: your accountant's figures

Cost to serve = dispatch + office + sales team

Sample Measures dashboard on dummy data: headline figures, a bar chart of income by year and a photo of Ro
Sample dashboard on dummy data. Not a real company.
What you get

Yours to keep

  • A margin report your accountant can follow, with every assumption written down as a number
  • A clickable dashboard your team keeps using
  • Your data cleaned, linked and tied to your accounts
  • A short list of where to start, each with a low-to-high range
Your accountant

Easy to follow

Every figure ties back to your sales ledger, and every report says which margin it shows. It isn't profit, cash or audited accounts, and it says so, so your accountant can follow every number.

Ro in a hairnet grinning beside a rack of biscuits in the oven

Fancy a chat about your margin?

Half an hour on a call. Tell me about your business, test me as hard as you like, and I'll tell you where I'd look first.