Augusta concession prices are a hot topic today, This is an AMAZING margin move...
You take a low-margin, high hassle product (food) that’s a nightmare to deliver, gets complaints, has waste, maybe even outsourced and instead of trying to squeeze more out of it… you just lower the price.
This creates goodwill. Expectations are lowered AND you get thanked for selling a basic product.
However, when customers go to an event, they’ve got a budget in mind so if you save them $10 on food, they don’t put that $10 back in their wallet. They head over to the mechanise stand. where the margins are better, waste is lower, inventory’s easier and emotional value is HIGHER.
This increases the margin per person achieved and gets great press on top! A MARGIN MASTERCLASS.
